Venturing out on your own with a new massage business, or hoping to breathe new life into your established massage business? Whether you have a faithful client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business.
Of all the massage marketing ideas you may hear about, word of mouth is by far a massage therapist’s strongest asset. Clients who have personally benefited from your healing touch are a natural advocate for your massage therapy practice.
People tend to accept opinions based on personal experience, particularly when those opinions are offered freely, with no underlying motives. Personal referrals from friends or family members-or even casual acquaintances-are more likely to generate a response than traditional advertising venues such as newspaper ads or flyers 강남펄안마.
Loyal clients raving about your massage skills to their friends and family, resulting in an endless chain of referrals and new clients, is an inspiring vision, but in the meantime, what can you do to light the spark?
One way to spark referrals is to offer a special deal for clients who refer your massage services to a friend or family member. How does this work? Here’s an example. If a new client books (and keeps) an appointment as the result of a referral, the client who made the referral receives a free massage session. If the new client rebooks at the end of their first appointment, your regular client gets another incentive, such as hot stone massage.
Other rewards for referrals could include free add-on treatments such as foot massage, spa treatments, or aromatherapy. These add-ons encourage the client to sample other services you have to offer. If they enjoy it, they may even consider adding it to their regular massage sessions.
Another source of potential referrals is community involvement. Network with community members and local business owners, especially those who work with clients and customers that would benefit from therapeutic massage. Individuals who are prominent in the community can effectively market your business through word of mouth.
Chiropractors, fitness trainers, and physical therapists are key individuals to include in your network, but don’t limit yourself to the obvious. Be creative. Include health food stores, specialty gift shops, bridal shops, and counseling centers. Focus on the type of clients you hope to attract. Do you specialize in pregnancy massage? Network with family planning centers and local health clinics. Sports massage? Partner with local gyms, yoga centers, and sports chiropractors. Massage for the elderly? Connect with home health care workers, senior centers, and nursing homes.