If you are a young entrepreneur or first-time business owner, you may be confused about all the ways of promoting and advertising your business. Taking out classified ads in magazines and newspapers is expensive and the ROI isn’t always what is expected. There are ways to promote your business for free, saving the money you would have spent on advertising to be put back into the business operations. Here are a few creative advertising ideas that cost little to nothing at all.
Article marketing is a way to advertise your business or service by writing articles in your niche or topic and submitting them to article directories and online magazines called “ezines”. Internet readers and searchers visit these sites for information on how to do something or just general information about a product or service. These article directories get 100s of visitors every day and having an article listed in one of the popular topics means that 100 or more pairs of eyes will be reading the article you wrote and following the link you placed in the bio box to your website or blog to find out more.
Banner advertising is another way to get your business’ name or logo seen by Internet readers when placed on website or blog pages. These types of ads are effective when used sparingly backpage alternatives and sit unobtrusively on a page. Many people dislike and will therefore avoid banner ads because they are an obvious attempt to get them to buy something. That is why it is best to limit banner ads to one or two and placed on the page in such a way that it seems natural and not “designed” to attract clicks.
Free classifieds are another method of promotion that costs nothing to implement. A small ad written and placed on a free classified ad site such as Craigslist, Backpage or US free ads will attract visitors to click the link and visit your site to find out more information. This is also an effective way of marketing but the results are not instant. Classified ads and other types of marketing tools may take several weeks to get indexed in Google and many of the other search engines.
Blog Advertising or Guest Posting
This is a very cost-effective way of marketing your business or service because it is free. You simply find blogs that relate to your niche and request to write a guest post. Many blog owners offer this option because it gives them content for their blog and you get a free link back to your website.
Why Advertising is So Effective
For any business to survive it must have a method for attractive visitors. These are all proven, effective methods of driving traffic to your website for free. The content captures the readers attention and the call-to-action or the invitation to visit your site must then entice and convince the reader that there is more to learn or discover by clicking your link. The best advertising copy speaks to something the consumer may be looking for or need to solve a problem.