Wednesday, January 26, 2022

Blog Management – How to Work Interviews Into Your Blog

Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the feature or editorials pages of many newspapers. Not beholden to quite the same rules of timeliness or AP style guidelines as the news sections, these sections focus on matters of personal interest to the writer, or on a specific topic of particular relevance or human interest.

So, given that blogging tends to be derived from these sections, it is reasonable to look into the tactics that bring traditional journalists such success in their writing and to borrow the best ideas from them In particular, many bloggers have discovered the value of including interviews in their publications.

An interview is fairly straightforward: a conversation between the blogger and another party, generally about a topic of mutual interest to the blogger, the subject and the readers. Some interviews are scripted, some are more extemporaneous, but at their heart they all have the mission of illuminating the thoughts of the interviewee to the audience of the publication in order to shed some extra light on the subject being discussed.

In the world of blogging, there are generally three approaches to integrating an interview into a blog.

The Writeup

This is the general, news-story style form of an interview. The blogger contacts the subject, does their interview, then writes a story around the interview using the subject’s quotations as a framework. It tends to look something like:

Recently I spoke to branding icon John Doe, asking his thoughts on the importance of personal identity. “You really need a strong name, something people can get ahold of and never forget, that’s the first thing.” When I asked him for details, John commented, “Well, if you don’t have a name that people remember, they’ll just refer to you as ‘that one guy’ or any old thing.”

The structure is easy to follow, and very much suited to blogging as a style of writing. It doesn’t have to be in first person; it is easily adapted to any blogging style. It has the value of letting the blogger do most of the writing. This way, their style remains intact and the interview is presented on their terms to the readers, maintaining a unique voice.

The weakness of this style is that it tends to raise questions. Did the blogger use the whole interview? Are they editorializing in their choice of quotes? and so on. For example, in the choice above, When I asked him for details could actually have played out as “Well, that’s obvious. Could you be more specific?” and our imaginary blogger simply rephrased to make himself look less confrontational.

Blogging needs patience and time especially if you want to earn a revenue. Before setting a blog, you need to acquire basic strategies. If you’re lazy and in a hurry to earn money instantly, then blogging is not for you. Beginners should ask themselves, what is a blog? It is a site where you post your articles, personal experiences, thoughts, web links, and stories. In short, it is your online journal. You can posts videos and images in the blog to attract more viewers. Blogs are posted in chronological order.

Figure one topic you can stick with. Multiple topics can cause frustration. Think of a general theme and all content should be related to the main theme. What is your interest? Target an audience with the same interest as yours. With related topics, interested viewers will frequently read your articles. Make sure that the articles you post are attention-grabbing and useful. Who cares if you write something about going to school today?

Your posts should be informative to the audience. You can stay informative by posting updated articles, not out-of-date. Check out current news online. What’s new about medicine? What are the new innovations this month? If you are blogging about business, promote the product with complete details. Make sure that your information is reliable. Editorial blogs should be clarified.

Writing blogs about events that occurred years ago will not be interesting to the audience. Current news are what people want. For example, posting current updates about celebrities will attract audience interested about Hollywood life. If you post latest recipes about baking, then culinary enthusiasts will definitely appreciate it.

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