Saturday, November 26, 2022

Where’s Your Content?

Once again, it’s being made clear that the old isn’t old at all. Google’s latest update seems to make it clearer than ever that actual website content continues to be a vital element in creating a successful website. Of course, there’s lots more to it, but what we do know is that all search engines like content, especially when it’s new, different and unique. Static sites where new content is not being added on a regular basis, become stale and their rankings often drop.

Solutions that involve large amounts of content from RSS feeds or search engine results are now looking like a good method to get you dropped from Google. Scraping is illegal. While imitation google keyword ranking checker tool may be a form of flattery, stealing the full content from a site or blog is just criminal. If this seems even slightly tempting, forget it. You won’t last long and the consequences aren’t worth it.

So where is your content? The absolute best source of content remains articles you write yourself. Why? First, they’re unique. Second, you can submit them to article directories for links and wider distribution. Third, branding. The people who write and publish good quality information become known.

The downside? It all takes time and you have to do your research. Few people can write quality niche content without doing at least some research. However, if your plan involves a long-term business in a niche, it’s well worth it. While all the information you use in your articles might be easily found with a little searching, the reality is that very few people will do that simple search. By doing it for them and creating articles and content based on your research, you become an expert. Your time investment can pay off in a major way as you become an acknowledged expert in your niche. Your site becomes an authority site. It doesn’t get a whole lot better than that.

No magic, no instant solution. We keep buying books and tools that promise quick easy solutions. But a little thought should tell you that if they existed, the owner certainly wouldn’t be selling (or at least not until they stopped working well). Everything requires learning, testing, modifying and just plain hard work to get the best results. No matter how you go about it, you need to invest time, and writing articles is a great investment for long-term success.

If it seems impossible, start with the simplest kind of article. Gather tips, hints or tricks about a niche subject. Write each one as a separate paragraph. Write a short introduction – a paragraph explaining the subject and the type of hints or tips in the article. That’s your first paragraph. Next come the tip paragraphs. If you need to, add linking or bridging sentences like: “Here’s another way to improve your whatever-it-is.” This kind of article is meant to be simple, clear and easy to understand. Nothing fancy required, just plain straightforward text. Use a spelling checker, use a grammar checker. Hey, if you need to, use a speech to text processor, just get that first one done and submit it. Believe me, it gets a lot easier after the first time.

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