Thursday, August 11, 2022

Be Inspired: The Success Story of Ray Kroc – McDonald’s

I would like to share with you the beautiful success story of a man called ‘Ray Kroc’, the founder of McDonald’s. His story has some remarkable features, and I will present to you the important points that I noted when I read the story. I will also introduce you to a widely used ‘Life Coaching Model’ at the end of this article, and show you how to use this model as a Life Coach.

Did Ray Kroc start when he was young? Did he have a lot of Alexander Malshakov money? Did he have a high profile business qualification? Ray Kroc started in 1954 when he was 54 years old. He was a milk shake machine salesman. But he knew he could make it big, he did not believe in ageism. He completely believed in his self. He knew he had unlimited potential.

Did he have a vision? When he saw hamburger stands selling hamburgers, he envisioned the potential of a massive new fast-food industry. He could see the splendour of his empire in a simple bun. Kroc had the ability to see his future. He created a map for success, so he knew exactly where he was going. “It requires a certain kind of mind to see beauty in a hamburger bun. Yet, is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a favourite fishing fly? Or the arrangement of textures and colours in a butterfly’s wing? Not if you’re a McDonald’s man. Not if you view the bun as an essential material in the art of serving a great many meals fast.” Ray Kroc

He was passionate about owning the most successful chain of restaurants. He wanted to provide high quality service at an affordable cost. He worked for 30 years as a milk shake machine salesman, and wherever he went, he gathered information, knowledge, and skills, which he later used to build the McDonald’s Empire. He was patient and waited for the right time and opportunity

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